Name
Approach
About Us/Product Keywords
HIPBUZ – Hipster Buddha® is a Lifestyle Character IP brand launched in 2024 by Approach Co., based in South Korea.
HIPBUZ® reimagines Buddha as a modern, everyday figure living in 21st-century Korea, blending Buddhist philosophy with contemporary character illustration and light-hearted humor.
At the heart of HIPBUZ® is a simple idea: enlightenment doesn't have to look distant or solemn — it can speak the language of everyday life. To convey this, our Buddha steps directly into the modern world and lives it firsthand: surfing along the coastline, skiing down snow-covered slopes, sipping coffee at a café, or working through another day at the office like everyone else.
Through these everyday moments, HIPBUZ hopes that viewers will discover a quiet sense of mindfulness, comfort, and humor hidden within ordinary life — and come to a simple realization: the Buddha in these illustrations isn't so different from themselves. If Buddha can be found surfing a wave or grinding through a workday, then perhaps Buddha nature isn't reserved for temples or scripture — it's already within us.
Under the message "You Have a Buddha in You." HIPBUZ® brings a sense of calm and everyday reflection into modern life.
HIPBUZ® reimagines Buddha as a modern, everyday figure living in 21st-century Korea, blending Buddhist philosophy with contemporary character illustration and light-hearted humor.
At the heart of HIPBUZ® is a simple idea: enlightenment doesn't have to look distant or solemn — it can speak the language of everyday life. To convey this, our Buddha steps directly into the modern world and lives it firsthand: surfing along the coastline, skiing down snow-covered slopes, sipping coffee at a café, or working through another day at the office like everyone else.
Through these everyday moments, HIPBUZ hopes that viewers will discover a quiet sense of mindfulness, comfort, and humor hidden within ordinary life — and come to a simple realization: the Buddha in these illustrations isn't so different from themselves. If Buddha can be found surfing a wave or grinding through a workday, then perhaps Buddha nature isn't reserved for temples or scripture — it's already within us.
Under the message "You Have a Buddha in You." HIPBUZ® brings a sense of calm and everyday reflection into modern life.
Founded
2022
Website
Categories (5)
Men's Apparel, Women's Apparel, Religious / Spiritual, Characters / Brands / Entertainment, Novelties (Humor, Gags & Pranks, Drinking Accessories etc)
New Exhibitor
Yes
SourceDirect
K-Goods Fair
Address
Goyang-si, Gyeonggi-do
Instagram
Brand Identifiers
Asian or Pacific Islander-owned business
Company Offerings/Services
Drop Shipping, Ecommerce Friendly
